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Google Business Profile appeal evidence checklist

When you appeal a suspension, the appeals tool lets you add optional evidence to support an eligible appeal. [A] Here's the list Google gives, and how to organize the rest.

What Google says can strengthen an appeal

• Official business registration [A]
• A business license [A]
• Tax certificates [A]
• Utility bills for the business (electricity, phone, water, internet) [A]

Tip from Google: check that the business name and address on any document match the profile you're appealing. [A]

Practical extras (our suggestions)

These aren't on Google's list, but they help you present a clear, honest picture, and they map to things Google's guidelines care about [B]:

• Exterior signage photo with the exact business name and the street visible. Address-showing businesses should keep permanent fixed signage.
• Entrance, interior and staff photos showing a staffed, working location.
• Lease or deed matching the profile address.
• Branded vehicle and invoice samples for service-area businesses (redact customer details).
• Screenshots of the suspension details and the current profile.
• A dated change log of every edit.
• Real-world proof of the name, such as business cards or invoices, if it contains special characters or legal terms. [B]

Organize it like this

1. One folder per evidence type, with clear file names (e.g. utility-bill-2026-09.pdf).
2. Check name and address on each file against the profile.
3. Write a short, factual explanation of what changed and why.
4. Upload everything in one go. Appeals can only be submitted once. [A]

The paid PinRevive packet generates this checklist tailored to your answers (storefront vs service-area, what changed, prior appeals) and a printable change log.

Last checked against Google's help pages: November 1, 2026.